How Pet Influencers Can Make Money
Who needs a college degree or a fancy job, when your canine companion can help you make money. A pet influencer can bring in practically a six-figure income if done correctly. These adorable influencers can become sponsors, ambassadors, marketers, bloggers, YouTubers, and much more.
If you are interested in making money as a pet influencer, here are some tips and tricks for you.
How Much Money Can My Dog Make?
When it comes to the amount of money your dog can get paid on Instagram, the results actually vary. Some dogs can get as little as $20/post, while others can reach as high as $20,000/post, it depends on how you earn your money, so there isn’t a set formula.
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How Many Followers Will Your Dog Need to Make Money?
It depends on the brand, but if it fits with your dog, the number of followers and likes wouldn’t matter anymore.
For example, some brands prefer to grow with the influencer's followers, so they are more than happy to choose a dog that matches the brand even though it has less than 1000 followers. That way, they can slowly grow together and reach millions of likes and fans.
Therefore, it’s not because of an account or number of followers that an influencer has that decides whether a brand would like to work with them or not.
The reason why a brand would want to work with you is that:
- Their brand value is closely aligned to your dog's personality and characteristics. It’s the reflection of the dog that reminds them of who they are. In some ways, that dog is the target audience or that they look at him as a potential brand ambassador.
- Something about your dog's follower interests them, and they want access to that.
- A lot of times, brands would go through your followers to learn more about them. Larger agencies have tools that provide data and analytics of your follower's likes, dislikes, age, and location.
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How to Attract Brands to Offer You Sponsorship?
It’s mainly because they want your dog, access to his or her followers, and conversation with the community that you and your dog have built. Brands will look at an influencer’s account and study it deeply.
They would ask questions like:
- Does the influencer have a unique voice?
- Do they have a meaningful conversation?
- Do they build relationships with their followers?
- Are they aligned with the brand value?
For example, Dope Dog sells quality CBD products such as oils, treats, and shampoo. The whole goal of the product is to help canine companions relax, reduce anxiety, alleviate pain, and help with other underlying health conditions.
If they are to search for a brand ambassador, they are looking for a dog influencer that can benefit from the CBD product. Whenever the dog takes a picture with the CBD oil or treat, it should appear enticing or captivating to the audience.
It could be a picture of a nervous-looking dog, but after he or she takes in the Asian Carp 3 mg CBD Calming Dog Treat, the pup influencer becomes happier and more carefree like nothing in this world matters.
This will show dog lovers out there that the brand does wonder in relaxing a nervous wreck.
Related: LA's Favorite Pet Store: Urban Pet
Passive Versus Active Income
Once your pet has reached a certain number of followers and likes, you must be wondering what are the ways to make money as a pet influencer?
There are two ways of making money, active and passive income. Active income requires work to generate revenue while passive income doesn’t require any action or activity; the money can come in while you are sleeping.
Examples of active income:
A brand will come to ask you to partner with them on a campaign. This is where you post content, which entails a series of videos, stories, and photos that talk about the brand.
This is where the dog goes to various events to visit companies and reach out to the community. The events that they go to will pay you an appearance fee.
Some dogs become famous with thousands of followers; you can build a Shopify store and market it on your dog's Instagram page.
You can create your own product or find a vendor to create the product you want and enjoy a high-profit margin.
If you are a writer and have significant value to share, then self-publishing in companies like Lulu or Amazon can be very lucrative.
Once you become a pet influencer, it means that you have significant values to share with people. People trust your content and your knowledge, which means it’s a phenomenal opportunity to start a teaching or coaching side hustle.
You can set up an income stream for your dog's Instagram account through the Amazon affiliate program. The application is very simple and can help you generate a pretty good income.
Examples of passive income
You can create a blog with Google AdSense and other marketing affiliates. The idea is to create meaningful content with marketing links. Every time users go to your dog's Instagram page, they can be directed to your blog to read up on the information that you have to offer. Every time they click on a Google AdSense ad or make a purchase through an affiliate link, you end up making some pretty good cash without lifting a finger.
If you see your dog doing something funny like chasing his tail or walking like a human being, then grab your iPhone and take a video of that and post it on YouTube. You can also incorporate ads in your video, so you get paid every time someone goes to your channel, watch the video, and click on the ads.
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If you have an adorable furry friend that looks good on camera, then it’s a good idea to make him or her an insta-star. Once your pet has garnished enough likes and followers, it’s time to monetize the social media platform.
There are a variety of ways to make money as a pet influencer. You can become a brand ambassador, blogger, YouTuber, and much more. Don’t forget to relax and have fun with your canine companions.
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