Doug the Pug is a canine superstar that has over 3.5 million Instagram followers and 6.1 million Facebook fans. It’s incredible how this little pup can garnish so many fans by simply being irresistibly cute.
So how does he do it?
Every day, the number of users on social media is continuously growing. Data have shown that, on average, 11 people use social media every second. In 2017, less than 2.5 billion people were on social media, and in 2020, 3.8 million people are using the platform, which is more than half of the world's population.
When people use social media, they love to look at the news and entertainment section to pass the time. In fact, looking at cute animal pictures is one of the most popular activities that social media users love to do. This is precisely how a lot of pets become famous. Owners are continually posting adorable and comical photographs of their pets doing all sorts of activities. These pictures have garnished a lot of likes and fans, that as time goes by, the dog becomes a marketing brand.
If you are determined to make your canine companion famous, here is what you can do to make that happen.
Find Out What’s Unique About Your Dog?
Just like humans, dogs also have different quirks, likes, dislikes, and personalities. After all, there is a reason why you chose to adopt this particular dog over all the other ones. After all, it's love the first sight that made you rush in the pet store to take him home. It’s that unique personality about your dog that makes you fall head over heels to make him yours. Find that uniqueness within your four-legged friend and share it with the world.
Be On Top of Your Game
Making your pet famous is practically a full-time job. You have to determine how much time you are willing to put in. It’s obvious that the more time you spend on making your dog famous, the faster the results are.
For example, Doug's owner Mosier had to quit her job and avoid pursuing other start-up ideas to work on his social media brand. A lot of owners had to spend months taking pictures and designing their dog's brand before seeing any results. It’s highly recommended to use a scheduling tool to plan out the posts in advance.
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The key to success is consistency. Posting one cute and adorable photo will attract attention for a day, then the next day, the photo becomes obsolete. Therefore, it is essential to post consistently to keep your audience entertained and coming back for more. It can be challenging to keep up with multiple pages, so it’s best to start with one platform like Instagram, and slowly expand to other social media pages.
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Never stop marketing. In fact, you can create a business card for your dog that includes contact email and info on how to follow the pet. Be prepared to pitch your dog's account to various people. The internet is unpredictable; you never know what might go viral.
Learning how to take the perfect photography picture of your dog is vital for the business. Blurry pictures or ones with lousy lighting can hurt the brand. It’s advisable to invest in a photography camera or to take a photography course.
Instagram has picture filters to make the dog look phenomenal. There are also photoshop editing programs that can change the lighting or certain aspects of the photograph to make it look breathtaking.
Aside from pictures, videos are a fantastic way to engage with the audience. If your dog is doing something unbelievably cute, take a video of that and post it on a social media platform along with some hashtags.
YouTube is an excellent way to get famous with videos. When People see something funny on YouTube, they are most likely to share it on their Facebook or other social media platform, therefore increasing your pet's exposure. The best part is that people can come back and visit the video leading to more traffic.
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Even if your dog does not become famous in a month, keep going. It can take several months to a year to get enough audience to turn your dog into a celebrity.
Keep in mind that a lot of dog owners give up after a month or two because it can be discouraging only to see one or two users like the photos. However, it only takes one or two people to fall madly in love with the dog for it to go viral. Those small numbers of individuals can share it with their friends, and their friends can do the same. This domino effect can slowly escalate into more exposure for your canine companion.
Therefore, persistence is the key, don’t give up; if you’re determined to turn your dog into a brand-name, then keep going.
The more you stress, the worse it gets. Keep in mind that users love to see funny and exciting content of your dog. If you are stressed, that negative energy can spread to your four-legged friend, and it will be difficult for them to showcase their humorous side. The best thing to do is to relax and have fun with the whole process. The more fun you have, the more it shows on the camera and video,
If your dog is stressed, give him or her some CBD dog treats from Dope Dog to relax them. It will help them smile and play for the cameras. The whole idea is to let go, get loose, and let nature take its course.
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The journey to fame should be fun and exciting. It’s the opportunity to bond with your pet and spread that joy to the world. Don’t think about results; concentrate on posting funny and meaningful pictures or videos to capture your audience's attention.
For example, if you see your companion's head stuck in the bag of potato chips and hear some munching noise, then grab a video camera and start recording. If you don’t have one available, hold your iPhone quietly to capture the moment. Post it on any social media platform along with some hashtags and watch it blow up.
It’s these magical moments that dog owners are able to capture at the right time and place that makes it very special. Have fun doing this, don’t stress, and let fame happen naturally.Related: Why Do Dogs Eat Cat Poop?